SEO NZ
The internet is not a medium where it’s just video. You don’t confuse it with television where you have a 2-minute commercial on there or a 30-minute advertorial and at the end people call a phone number. People want to see video but they want to see text as well. It is recommended to use text and video on your website because people want to see both.
You are better off putting your face on camera than just showing text and images or a powerpoint presentation. It is a trust issue. If you put your face on video for all the world to see, you can’t disguise that, you can’t fake who you are.
If you’re using a powerpoint presentation, who knows who you really are. You can claim to be anything or anyone. If two people had talked to each other first before they do business, they will more likely come to a deal.
Nervous about facing the camera? Everyone goes through the same process. And the only way to beat that is to keep doing videos consistently. It does not going to take very long, probably about half a dozen videos until you will naturally get comfortable on camera. Keep doing until you get better and be “a natural on camera”.
How high tech do you need to go in terms of equipment? Technology is so good now that you can create videos from your mobile phone that are as good as an expensive camera. You don’t have to spend a bunch of money on equipment.
It’s not the arrow but the archer. It is not necessarily the equipment that you utilize but the experience that you gain doing it. You can go ahead and start with any basic equipment. It does not matter.
The important thing is that having your face on video is probably going to convert better than just doing a screen capture video. So don’t get hang up on the equipment. Start within your financial plan. As you begin earning more money, you can go ahead and invest on more high-priced equipment, which can make your work a lot faster.
When it comes to video quality versus audio quality. Audio quality is actually more important. More people watch longer horrible video but with great audio, than great video but with horrible audio.
Is lighting important? Light is like food and water to a camera. HD cameras need even more light. The good news is that all cameras handle natural daylight really good. The real test is when you’re indoor or on lower lighting, the lower end cameras are going to struggle, the higher end cameras are actually going to perform better.
DSLR cameras provide acuity and feel. That means the background is hazy behind you but you’re on focus, which how our eyeballs naturally see things. People notice this difference.
So what do you utilize your videos for? The obvious ones are selling things, educating, for tutorials or creating information products. You can also use it for thank you upon purchase, reactivation of a cold list, or a feedback request, invitations to events, video testimonials. You can also use videos to reply questions and providing tips.
How come a certain video will not play on some mobile devices? It is because not all mobile devices are alike. Each phone might have different video capabilities. Unfortunately there is not a single format that is going to play on every possible mobile device.
Most video editing softwares are a little behind when it comes to formatting videos that is playable on the web. This is where YouTube excels. That’s what YouTube does. It converts your video in probably 20 different formats and makes sure that it is playable on all devices.
All videos should be formatted to mp4. The reason is that they’re going to be playable on all range of devices – desktops, laptops, tablets and mobile devices.
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