Website marketing Conference In Sydney Yields Interesting Results

May 4, 2012 by vdara88

This week Im in Sydney invited as a possible “industry expert” at a national internet promotion conference. I had been honoured to become on the panel, produce a workshop and provide to a full and well represented conference.

It had been incredible to check out how the industry is such along way since I started optimising and e mail marketing in the 90s. The results of big companies such as Virgin Blue, Intercontinental Hotels and then the QLD Tourism Commission were great case studies that truly drilled home what works well within the online marketing space.

Planning, measurable outcomes and reviewing campaigns were a major discussion point by Australian and international organisations. Campaigns and internet based initiatives that did not work by most organisations were scrapped with another 2 or three ready to replace poor results.

The most popular cry by all presenters including myself was that offline marketing goals and initiatives were required to drive and align with internet marketing goals and activities. The design process may be so critical to success and will eventually enevitably drive more qualified leads and converstions for sites.

Measurable is a result of campaigns and web-based initiatives were also highlighted to provide a mandatory planning tool. None of the truly successful organisations from the conference failed into their target setting activities. Most delegates that did plan their measurable success used the conversion rate of buyers as the key performance indicator. Obviously that inclused the interactivity on the user beit in sales, competition entries or subscriptions.

Miracle traffic bot notable thing that was not surprising in the least was the usage of email marketing. Newsletter formats just werent well liked. Linking back to websites with supporting information allowing users to pick their preferred link from an email rather than being bombarded with an excessive amount of inbox information was presented the nod.

Linking and segmentation strategies also were widely discussed. Further more the importance of content to conversion was the most surprisingly consisten message.

Time for basics have also been the overall theme on the conference that may really set a platform for online markeing success.

Julian Coram is a scholar on the subject of internet marketing sydney