Humanize Your Video
I think all the data point to one thing and I’m pretty sure everyone will agree with me on this: videos sell!
There is magic in videos. And if done right, can be very engaging, entertaining and informative. Not to mention it can and is an effective medium to call to action.
You might wonder why politicians like to make friends with Hollywood, or how brands become famous, or even how charitable causes get people to donate. They all use videos to tell their stories, move hearts and minds, and drive people to do something.
I am a cry baby myself. I get teary eyed easily. Videos just move me. The good ones I mean.
And to be truthful with you, I would rather watch a movie than read a novel. Saves me a lot of my precious time. Children need not follow me on this one. I am well aware that books provide more insight, thrill and intensity in their narrative. But so are movies! Again if done so well.
So what am I trying to say here? I believe that business owners should use the art of the humanities to sell. There is nothing more compelling than for example showing your audience that you feel what they feel, that you understand their worries, their cares and their needs, that you are there to help, to assist or to offer a solution or improve their situation. That like them you are human after all.
In short to humanize your video and to connect with your viewers so that they don’t seem like another one of those traditional adverts whose only aim is sales, sales, sales. Sales follow if they see that what you are selling is good. In essence I mean.
So what kind of video will you produce? Facing the camera comes to my mind first. Try to be charming even if you’re not by nature. But don’t try too hard that it appears fake. Just be yourself. Sincere and truthful. Relaxed.
Connect right away by showing who you are, what you do, what your business tries to solve or fill a gap. You have a business so you must have a product or a service that can solve the mysteries of the 21st century. If you know what I mean.
A demo is awesome. Showing your workplace is excellent. Introducing your team is nice.
Try not to be preachy, or too pushy, or too dramatic, or worse corny. Be polite. Use humour. Be informative. Show benefits.
People will take action if they see that there is value in what you are offering. But don’t forget to include a call to action. Because after all business is business and if you are not making any sales, what good is business?
Lastly, encourage your viewers to be part of your endeavours (I mean business here), by encouraging them to ask questions, to comment or to suggest. If you engage them and you value their contributions, they will become your most loyal clients. And there’s nothing better than a recurring sale.
http://www.rankyourvideo.co.nz/creating-videos
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