Chrysler Wooing Jeep Consumers With Off-road Knowledge Tests
In early October at the South Florida International Auto Show, Chrysler set up what they named Camp Jeep. To these much less term enriched, Jeep produced a driving exhibit to give test drivers the true-life encounter of driving a Jeep off road. This was no minor feat for …
It may well be an extended way from the outback or actual off road driving but Chrysler is becoming extremely innovative in its advertising and marketing efforts to enable possible clients to knowledge the Jeeps trail rated distinction!
In early October at the South Florida International Auto Show, Chrysler set up what they referred to as Camp Jeep. To those less term enriched, Jeep produced a driving exhibit to give test drivers the true-life encounter of driving a Jeep off road. This was no minor feat for Jeep. To develop their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and devote virtually six days establishing the obstacle course. The trail featured a water obstacle and an 18-foot hill as nicely as other driving challenges. All to show possible clientele just what a Jeep can do out on the trails.
If this wasnt adequate, Chrysler is going it a single better at their upcoming “Complete Throttle Test Drive Occasion” at the Wild Rivers Water Park in Irvine, CA (Los Angeles region) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its complete line of autos on three diverse specialty courses, one of which will be a 4×4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.
This event will run from 9 a.m. to five p.m. every single day and is cost-free. Food and drinks will be accessible. Folks interested in attending are getting encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or visiting Pre-registration is not required to attend. You do need to have to be 18 years or older with a valid drivers license to participate in the car driving tests.
Is it worth the expense to construct these man-created obstacle courses? Chrysler need to believe so and some advertising and marketing studies would appear to indicate that it is as effectively. According to market study, 40% of the folks that attend these varieties of auto shows will buy an automobile inside a year of the event.
We applaud Chrysler for their innovative way to demonstrate their autos efficiency and to give people a possibility to see for themselves what they feel like out on the trails. We appear for far more advertising innovations out of Chrysler as they make a push to additional strengthen their off-road image.
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