Free To Play Video Game Makes Over $2 Million Selling Just One Item [Update: Or Not]

Mar 22, 2012 by kakatali

For no matter reason, some folks falsely appear to suppose that a part of what I argue is that nobody ought to ever attempt charging cash for digital merchandise. Nothing is clear of the reality. I even have said over and over and all over again, the vital factor is determining what it is sensible to charge for, and what it does not create sense to charge for. the matter we’ve is when folks simply assume that as a result of they place a worth on it, that is the right worth. On prime of that, people who charge while not recognizing the potential pitfalls of charging for things in bound things should not complain when that effort fails. however if you are doing it right, you’ll be able to fully charge for bound digital things — and, in fact, several of the examples we have a tendency to purpose to of success stories involve charging for digital things.

Aaron DeOliveira points us to a different fascinating example, involving the free-to-play on-line video game, DarkOrbit. among the sport, there is a special item, called the tenth drone — or the Zeus Drone — that’s highly fascinating. As you would possibly imagine, to urge the tenth drone, you initially got to get all nine previous drones… and a few blueprints to form the tenth drone. Apparently, this is often quite concerned. BigPoint, the corporate behind DarkOrbit, conjointly tried another tactic: the corporate has run an occasional promotion, where you’ll be able to obtain the tenth drone for one,000 euros (~$1,330). Here’s the superb part: apparently 2 thousand folks paid, bringing in regarding a pair of million euros, or $2.7 million. For one digital item. Update: Or…. not quite. A clarification makes it clear that it didn’t usher in that abundant. folks did obtain, however that they had to shop for with in-game currency. you’ll be able to typically obtain such currency… and typically it’s discounted. If it wasn’t discounted and you had none within the game… then the value of the drone would are one thousand euros. As that is unlikely to be the case, whereas the sport did still sell 2000 such drones, it absolutely was clearly for fewer cash. However, it’s still an example of where folks are often willing to pay if done right… simply not as superb.

But the $64000 key here is in what they did to form this attainable. First, used “free” to urge uncountable folks within the door, connect with them, and create them totally bought into the sport, such that they’d be willing to pay. Then, build up the “value” of such an item, and then supply it in an exceedingly approach that folks very needed to shop for even at what several folks would possibly fancy to be an insane worth. However, it is a excellent example of how if you actually connect with fans, and punctiliously fathom what it is sensible to charge for… you’ll be able to do quite well.

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