Advertisers Embrace ‘Rich Media’ Format
From advertisements that dance or sing to MTV-like commercials, on-line advertisers are now using a brand new sort of technologies called “rich media” to attract customers.
U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on wealthy media, up from $800 million in 2003, based on the Interactive Advertising Bureau.
So what precisely is wealthy media? By definition, it really is an online advertising strategy that combines graphics with audio technologies, giving Internet users an interactive encounter.
And with greater than half of American households linked online and using high-speed connections like broadband and DSL, it indicates a potentially lucrative way for on the web advertisers to get consumers’ interest.
One particular business taking online marketing to a distinct level is Centale Inc. (OTCBB: CNTL), based in Fort Lauderdale, Fla. The on the internet advertising and marketing and technologies firm gives cutting-edge technologies solutions to its customers.
Centale’s premier application, the Catalyst EV, is a software program platform that enables organizations to communicate straight for the desktop of their audience in wealthy media format.
The software also functions independent of e-mail. To date, studies have shown that e-mail campaigns might be decreasing in effectiveness due to the fact because the quantity of e-mail increases, the likelihood of success in the solicitation or advertisement tends to lower.
One particular reason that advertisers are embracing wealthy media is the fact that it normally entertains and is compelling enough to capture the interest of buyers. It also allows an user a modicum of manage by either stopping the ad entirely, or participating in it and clicking by way of to an advertiser’s Internet web site to get a lot more details.
Although rich media may possibly not endear advertising to on the web customers, most users are finding it less intrusive than standard pop-up, banner and text-based advertisements. Centale says there is a favorable market for its product, because the market shifts away from traditional advertising including print and radio in favor of online advertising.
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