Chrysler Wooing Jeep Clientele With Off-road Expertise Tests
In early October at the South Florida International Auto Show, Chrysler set up what they known as Camp Jeep. To individuals much less term enriched, Jeep produced a driving exhibit to give test drivers the genuine-life knowledge of driving a Jeep off road. This was no minor feat for …
It may well be a long way from the outback or actual off road driving but Chrysler is becoming really innovative in its marketing efforts to allow potential customers to encounter the Jeeps trail rated distinction!
In early October at the South Florida International Auto Show, Chrysler set up what they called Camp Jeep. To those less term enriched, Jeep produced a driving exhibit to give test drivers the true-life encounter of driving a Jeep off road. This was no minor feat for Jeep. To construct their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and invest nearly six days developing the obstacle course. The trail featured a water obstacle and an 18-foot hill as effectively as other driving challenges. All to show prospective consumers just what a Jeep can do out on the trails.
If this wasnt adequate, Chrysler is going it one particular far better at their upcoming “Full Throttle Test Drive Occasion” at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of autos on 3 diverse specialty courses, one particular of which will be a 4×4 off-road adventure course. Buyers will get the chance to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.
This occasion will run from 9 a.m. to 5 p.m. each day and is free of charge. Food and drinks will be offered. People interested in attending are getting encouraged to pre-register for a common arrival time on Saturday or Sunday by calling 888-809-7088 or visiting Pre-registration is not required to attend. You do want to be 18 years or older with a valid drivers license to participate in the automobile driving tests.
Is it worth the expense to construct these man-produced obstacle courses? Chrysler should assume so and some advertising studies would look to indicate that it is as effectively. According to market place analysis, 40% of the folks that attend these types of automobile shows will get an automobile within a year of the event.
We applaud Chrysler for their innovative way to demonstrate their autos overall performance and to give individuals a chance to see for themselves what they feel like out on the trails. We look for a lot more advertising and marketing innovations out of Chrysler as they make a push to further strengthen their off-road image.
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