Chrysler Wooing Jeep Customers With Off-road Experience Tests
In early October at the South Florida International Auto Show, Chrysler set up what they named Camp Jeep. To individuals less term enriched, Jeep produced a driving exhibit to give test drivers the true-life experience of driving a Jeep off road. This was no minor feat for …
It could be a long way from the outback or actual off road driving but Chrysler is becoming quite innovative in its advertising and marketing efforts to permit potential clients to experience the Jeeps trail rated difference!
In early October at the South Florida International Auto Show, Chrysler set up what they named Camp Jeep. To those much less term enriched, Jeep created a driving exhibit to give test drivers the actual-life knowledge of driving a Jeep off road. This was no minor feat for Jeep. To create their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and devote practically six days establishing the obstacle course. The trail featured a water obstacle and an 18-foot hill as well as other driving challenges. All to show prospective clientele just what a Jeep can do out on the trails.
If this wasnt adequate, Chrysler is going it one far better at their upcoming “Complete Throttle Test Drive Occasion” at the Wild Rivers Water Park in Irvine, CA (Los Angeles location) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of autos on three various specialty courses, a single of which will be a 4×4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.
This event will run from 9 a.m. to five p.m. each day and is free. Food and drinks will be accessible. Individuals interested in attending are becoming encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or going to Pre-registration is not required to attend. You do need to have to be 18 years or older with a valid drivers license to participate in the car driving tests.
Is it worth the expense to construct these man-made obstacle courses? Chrysler should feel so and some advertising studies would appear to indicate that it is as properly. According to market analysis, 40% of the individuals that attend these varieties of automobile shows will get an automobile within a year of the event.
We applaud Chrysler for their innovative way to demonstrate their autos performance and to give individuals a likelihood to see for themselves what they feel like out on the trails. We look for much more marketing and advertising innovations out of Chrysler as they make a push to additional strengthen their off-road image.
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