Deciding on A Name For the Organization… That Tends to make Sense…
Probably the most important issues your organization needs is really a name. Your name will probably be the very 1st point that practically all your buyers see from you — extended just before they meet you, they will have responded to some thing (or a person) that told them the name of one’s organization.
So What?
So, if you are arranging on operating a professional operation, do not call it ‘A1 Supplies’ just because you wish to be listed very first in the telephone book. You will need to pick a name that says some thing about you as well as your organization, and that folks inside your target market place will probably be in a position to say with no feeling stupid.
The Skilled Name.
If you are operating a severe business targeted at other businesspeople, you are going to almost certainly desire to keep the name sober, but memorable. A good formula is your surname, followed by what you do: ‘Smithfield Tailoring’, or ‘Watson Engineering’. You may also desire to add the name from the town where you live: ‘Watson Engineering Anytown’. Small factors can make a big difference: ‘Watson & Associates Engineering’ or ‘Watson Engineering Co.’ both sound quite good, for example. Don’t use your very first name, though — it sounds terribly amateurish. Would you rather deal with Ted’s Office Supplies or the Johansson Office Supplies Co.?
Another approach is to leave out your name altogether, and simply become ‘Anytown Engineers’ or ‘The Anytown Engineering Co.’. This tends to make you sound like the initial choice locally, especially if your main competitor has the name of another town nearby in their name.
The Corporate Name.
They sound quite bad, I reckon, but there’s a still a place for them — mainly if you need to deal with the big companies that this kind of name appeals to. Simply think of a word to describe your business and translate it into Latin. Then add the word “Consulting”, if you would like.
The Trendy Name.
If you are going for a more young or technology-savvy marketplace, you might want a less formal name. Names of this form should be kept to one word, and preferably written in lowercase, URL-style. Another common trick is to make ‘.com’ part of the name. Notice the difference between ‘Fun House’ and ‘funhouse.com’ — the Fun House doesn’t sound all that much fun, does it?
The Playful Name.
You’ll be surprised how many men and women will love your name if you just decide to name it after an animal, and use that animal within your logo too. If you don’t have much of a marketing budget, this is actually a very good way to get a quick brand identity — if you choose the panda, for example, then men and women start associating you with pandas, and you can have panda-pattern designs on your stationery and decorate your office with bamboo. Don’t underestimate the power of this, seriously.
The Shortened Name.
One naming method that seems to be especially well-used by the big hitters is to take two words that describe your company, shorten them both, and make it one particular word. So you end up with Fedex (Federal Express), or Microsoft (Microcomputer Software). This is excellent for suggesting what you do with out having an overly lengthy name.
The Random Name.
If all else fails, a great way to make up a name is to just string together sounds that you like until you come up with a made-up word. This can be a surprisingly good way to come up with a name — and it will be completely unique.
Make It Easy.
Whatever you do, though, make sure your business’ name is easy to pronounce and spell. If your surname is hard to say, do not use it. If people seem to have trouble spelling a made-up word, come up with something easier. You will lose out on an enormous amount of word-of-mouth company if people have to write your name down just to communicate it to each other.
Check for Others.
Once you’ve got some ideas, make sure you check that no-one else is already using them. It will likely be expensive to get halfway through starting up a firm only to find that the name you wanted is already taken. Also, you’ll have trouble establishing any kind of Internet prescence with an over-used name, if that was part of one’s plan — if your name is too common, you won’t stand a chance of getting yourname .com.
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