Detroit Seeing Ovals-Jonathan Munk
Anyone who operates within a Detroit skyscraper or flies into Detroit Metropolitan airport could have noticed a brand new landmark?or rather, roof-mark?as they appear down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is currently in place, reports the Detroit News, and measures 153 by 316 feet. A North-facing logo will probably be put in location shortly. The stadium?s vaulted roof is visible from Interstate 75 also, however the primary reason Ford is investing within the $175,000 blue ovals is always to get publicity from blimp shots in the course of the next Super Bowl.
This makes sense taking into consideration a 30-second spot on Tv in the course of the Super Bowl expenses about $2 million. Using this logic, Ford will have gotten their money?s worth from the logos in the event the ovals are on camera for just 2.625 seconds. What football game shows only 2.625 seconds worth of an aerial camera view during the entire four-hour game?especially for the duration of the Super Bowl?
It seems Ford?s advertising and marketing division has scored a homerun, or rather, a touchdown, with this program. This move only bolsters the point I produced several weeks ago, exactly where I talked about commercialization and marketing invading the sports arena. How long will it be before open stadiums paint a 100 yard-long logo on the grass? Ahead of you realize it, the Baltimore Ravens is going to be operating up and down a huge M & T Bank logo for first downs (they play in M & T Bank Stadium).
Instead of mentioning yardage earned, sportscasters will reference the location of the player by employing the logo. ?Favre scrambles to the last ?M? serif for a first down!!?
Logos will continue creeping into sports and any other industry exactly where companies think they can make a buck or two through sponsorship.
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