Direct Mail Marketing: How I created $47,325 in 30 days by mailing 2,200 letters
How do you create a direct mail marketing campaign that gets final results?
The following ideas on creating a direct mail marketing campaign have been street-tested and will bring you massive returns inside a brief time period.
Actually, these guidelines enabled me to produce more than $47,000 in mortgage commissions in much less than 30 days! Hold studying and I will share 3 crucial elements to making an effective direct mail advertising campaign:
Essential Element #1: The prospect list – Mail to a targeted list of prospects
Listed below are a couple of methods to find targeted prospect mailing lists inside your niche:
Appear in your business trade publications. I identified great list providers for my direct mail marketing campaigns within the back of Mortgage Originator Magazine ? A popular mortgage sector publication.
Or, search Google.com for: your sector + ?mailing lists?. For example, I’m a mortgage lender so my search would be: mortgage + ?mailing lists? in Google.com.
By the way, when getting a prospect list for the direct mail marketing, make sure to get some type of individual details about your prospect to work with in your campaign.
Right here is an example of individual data I use in my direct mail advertising campaigns:
? The prospect?s existing mortgage firm
? The prospect?s original loan amount
Crucial Element #2: The Envelope ? The best way to get your letter opened
The envelope must entice your prospects into opening and reading the enclosed letter.
Listed below are some ideas for finding your envelope opened:
1. Insert a personalized ?RE:? line above your prospect?s name inside a window envelope.
I found that the original lender?s name functions nicely in my campaigns:
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
—Bar Code—
2. Use this text along with your return address in the upper left corner in the envelope:
Administrative Workplace
1234 South Broadway Pkwy.
City, State Zip
Confidential Info
Private and Confidential
Key Element #3: The direct mail marketing mail piece ? Get your desired result
The purpose of one’s direct mail advertising mail piece is always to get your prospect to take a desired action. For me, that action is choosing up the phone and calling me to get a loan.
Listed below are some tips to assist you get your desired result out of your direct mail marketing mail piece:
1. Personalize the mail piece
If attainable disclose little pieces of individual information about your prospect to obtain their interest and construct rapport.
Listed here are some examples of personalized text I use in my direct mail advertising campaigns:
?Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment could be $924.05.?
?Based on our calculations, this loan system may possibly save you $32,841 in interest charges over the following 5 years and $197,046 more than the life of the mortgage!?
2. Include a couple of ?bio lines? below your signature. Tell them just a little bit about who you will be.
Listed below are the ?bio lines? I use:
For your financial success,
My Signature
Hartley W. Pinn, Jr
Senior Mortgage Planner
ten Years Mortgage Experience
Licensed Financial Planner
Married with 3 youngsters
3. Provide an Unique Selling Proposition (USP) within your mail piece
In case you don?t presently possess an exclusive selling proposition for the direct mail advertising campaign ? Uncover one. What tends to make you different from your competitors? What makes you far better? Why ought to a prospect use you more than a competitor? Answer these concerns and you’ll have your special promoting proposition.
Listed below are some sample USP lines that work nicely in my direct mail marketing campaigns:
?No Residence Payment Till April 2006!!! Envision what you could do by skipping your February and March residence payments.?
?Additionally, we specialize in loan applications with No Points. We can spend this customary closing expense because we’re paid directly from the new lender.?
4. The call to action
Ask them to take your desired action:
?Call now and ask for me personally so we can talk about your individual needs and objectives.?
?Be certain to pay a visit to www.YourWebsite.com to view this Totally free Video: ?How to get Paid For Refinancing?. Learn how you can use your mortgage loan as a tool to secure your monetary future. It?s the most informative web site on the web!!?
Effectively, that?s it! I wish you each of the very best with your subsequent direct mail advertising campaign. The only factor left for you personally to make a decision is how much cash you would like to make more than the following 30 days? Mail more letters and you’ll generate a lot more sales!
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