How Alan’s Website Could Easily Make Far more Cash
My Australian buddy, Alan, lately got in touch for suggestions on how to make much more income from his not too long ago setup website. Alan is into natural health remedies, so his simplehealthmaintenance.com web site is one that gives natural options to wellness troubles.
Alan asked for my advice as to how you can monetize this new website, knowing that I’ve had results with Google Adsense.
Very first off, Alan requirements to consider whether sales are his major objective. If so, the addition of Adsense to the website, while bringing in extra revenue, might lessen possible sales.
Adding Adsense to his internet site will be a fast & easy way to produce cash. I suggested a horizontal Adsense link, just below the main navigation bar which runs across his index or home page. This would look natural and looks like part of the website navigation.
Also, the addition of a Google skyscraper unit on the right of his page would add value towards the site, and also increase his income, but without detracting from his primary objective of sales.
Now, Alan is an expert on well being, but not so good at search engine optimization. His heading for the page of ?Simple well being therapies by non-invasive electronic acupuncture? may explain what the page is about, but it isn’t going to get him hordes of visitors from the search engines – no-one is looking for either ?simple wellness treatments? or ?non-invasive electronic acupuncture?! Zoom along to Overture and check out their keyword selector tool in the resource centre if you want to see just what it is that people are searching for.
I suggested to Alan that he look at which words which people were searching for. Although he is happy to buy site visitors for the web site, using the pay per click engines (e.g. Adwords & Overture). This makes it easy to get a top search engine ranking for particular words or phrases (known as search phrases) but can prove an expensive way of getting traffic.
Improving his ?natural? search engine rankings, so that people found his website when typing in the search phrases, would minimize Alan’s costs and increase his profit margins considerably.
This is relatively easy to do, and in fact I ran this for Alan myself using Wordtracker. This is a handy piece of software which allows you to look at the supply and demand of particular search phrases and spot gaps in the market, also known as niches.
In this case, just 1 of the keywords which came up as in high demand but low supply was ?pain management with acupuncture?. Alan would do well to either use these keywords and phrases as part of his homepage or to create a new page with this title and heading, together with suitable webcopy.
By putting these search phrases at the beginning and end of a new page of copy, very soon this will start to get ranked well by the search engines and receive visitors who arrive for free!
1 other easy suggestion for Alan to implement, since he is also a writer, is to write a couple of articles on the subject of all-natural healing and acupuncture and to submit them to a few of the Report Directories, such as Ezine Articles and iSnare. This is an effective and natural way to get targeted traffic to your website with minimum effort.
Watch out for your profit margins Alan – they’ll be going way up – just as you implement these few straightforward adjustments!
For our free course on making funds with your own home based world wide web business,
visit How to set up your own on-line business.
This post was submitted by Jen Carter, the creator of the How to Earn a Million Dollars internet site.
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