If It is From The U.S.A., Chinese Shoppers Say “Send It Our Way”
Americans have often taken pride purchasing solutions “Made within the U.S.A.,” but did you understand that Chinese consumers’ hunger to buy our homegrown goods is steadily growing
A public opinion poll of China’s emerging urban middle class-sometimes referred to as “Chuppies”-revealed that they would like to see a greater selection of American goods in their neighborhood shops. Conducted by Study International and commissioned by UPS, the survey polled 1,140 Chinese shoppers among the ages of 20 and 59 in six cities.
Topping the list of most coveted products are high-quality, individual care toiletries, which include shampoo, shower gel or toothpaste. Next on the wish list are consumer electronics, like digital cameras or laptops, followed by apparel and fashion accessories and music and DVDs/videos.
When deciding what to purchase, superior comes first to Chinese consumers. Sixty percent of those polled cited high quality because the most important element deemed prior to buying an item. Price/value followed at 18 percent, which was far more significant to older respondents than younger ones.
“This survey shows that Chinese buyers are enthusiastic about additional good quality American goods, providing great opportunities to several American modest corporations,” mentioned Kurt Kuehn, UPS senior vice president for worldwide sales and advertising and marketing. “UPS already operates 21 direct flights per week in between the United States and China, illustrating that the spending power of this middle class is exploding.”
The business initiated the investigation to assist its buyers learn which U.S. goods are most in demand and to remain abreast of customer trends inside China.
The study also offers a glimpse in to the spending habits across unique age groups. As an example, Chinese customers 40 years old and more than are much more thinking about imported toiletries and wellness care products/pharmaceuticals. In contrast, 20- to 29-year-old customers are most attracted by customer electronics and American apparel and fashion accessories.
Even though American consumers often obtain Chinese merchandise, Chinese consumers would prefer to acquire additional American goods, from digital cameras to dental care.
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