If It’s From The U.S.A., Chinese Buyers Say “Send It Our Way”
Americans have constantly taken pride acquiring goods “Made inside the U.S.A.,” but did you know that Chinese consumers’ hunger to purchase our homegrown goods is steadily escalating
A public opinion poll of China’s emerging urban middle class-sometimes referred to as “Chuppies”-revealed that they would prefer to see a higher choice of American goods in their local retailers. Performed by Analysis International and commissioned by UPS, the survey polled 1,140 Chinese consumers between the ages of 20 and 59 in six cities.
Topping the list of most coveted goods are high-quality, private care toiletries, like shampoo, shower gel or toothpaste. Next on the wish list are consumer electronics, for example digital cameras or laptops, followed by apparel and style accessories and music and DVDs/videos.
When deciding what to get, high quality comes initial to Chinese shoppers. Sixty percent of these polled cited top quality as the most significant aspect regarded as just before getting a product. Price/value followed at 18 percent, which was far more important to older respondents than younger ones.
“This survey shows that Chinese consumers are interested in more good quality American merchandise, supplying excellent possibilities to several American small businesses,” said Kurt Kuehn, UPS senior vice president for worldwide sales and marketing. “UPS already operates 21 direct flights per week amongst the United states of america and China, illustrating that the spending power of this middle class is exploding.”
The firm initiated the research to help its buyers learn which U.S. goods are most in demand and to stay abreast of customer trends inside China.
The study also offers a glimpse in to the spending habits across distinct age groups. For example, Chinese shoppers 40 years old and more than are more enthusiastic about imported toiletries and health care products/pharmaceuticals. In contrast, 20- to 29-year-old buyers are most attracted by customer electronics and American apparel and fashion accessories.
Even though American consumers regularly purchase Chinese goods, Chinese buyers would like to purchase more American products, from digital cameras to dental care.
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