Interest Salon Experts – Do Your Business Cards Include This Underground Marketing Solution?
Ok, I know that several of the authorities out there will tell you how important is to have business cards but they fail to tell you how to use the cards as one of your # 1 marketing tools.Your title, address and contact number isn’t enough on the business card.The very picture of you on the card means nothing to the person your passing it to.Your recommendations on the card don’t matter to the prospective client/customer either.What matters most to that person is what you can do for them.This is a huge chance for you to cause that person to another system that gives them something of value…something that can affect their lives in a confident way. This is the chance to construct a new connection with a potential customer or client.What is the device that you could cause them to?I am glad you asked that question!How about leading them to a FREE report that talks about ways to help the client with their hair treatment needs or ways to help an individual with increasing their image.For example…”How To Incorporate Moisture To Overworked, Dry Hair?”or”7 Ways To Project an Image?”How does it work?It is easy!All you do is purchase a 1-888 or 1-866 voice mail service. This shouldn’t charge more $30.00 per month.Record a requesting the callers sending information.This way you can mail them the Free Report and now you can mail them other offers from your business…with their approval of course.Here’s the good part…You can also offer them different alternatives when they call.Give them the alternative to “push 1 to leave an or “push 2 to hear the “monthlyspecial” or “push 3 for the regular hair care tip.”There are therefore many ways to use this idea!Here is an example of the excellent business card message…Call 1-800-000-0000, 24 hours, for a recorded messageto hear how you can obtain a Free backup of”How To Project an Image”This message can go on the back of your cards or somewhere on the front along with your title, address and direct telephone number.This will work wonders for your business since it’s a laid back way for the prospective client to call you, demand your information and hang-up the phone.They won’t be afraid to call.They know it is a recorded message and won’t be attacked by somebody trying to provide something.Instead, this is an opportunity to show-off your professionalism, separate yourself from every other salon or salon skilled and many importantly…build the relationship.If they leave their information, this implies that they’ve an interest in you and your business.Trust me, hardly anyone is dong this in the hair and beauty industry.It is about making relationships by adding value to your future customers lives and finding them to call you.This marketing solution is HUGE!Talk soon…Kevin ‘KL’ Horne
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