Nonprofits Hunting for Concepts – Not Plans
Most nonprofit organizations that I know run within an extremely efficient and business like manner, so I hesitate to criticize the hardworking people in this sector. But there’s a tendency in many non-profit organizations to look for swift, short-term outcomes rather than develop and stick to a strategic strategy. Some search outcomes I ran across support this observation.
According to Overture, there had been about 25,000 searches last month for the term fundraising idea and one more 5000 or so searches for associated terms like ‘school fundraising idea or ‘sports fundraising idea. Alternatively, the term fundraising plan was searched only about 350 instances, with one more 100 or so searches for related terms.
Compare this to searches produced by organization or men and women interested in business. The term business plan was searched 66,000 times as well as the term business idea was only searched 11,000 times. According to these numbers it would seem that far more people in organization are thinking about a strategy greater than just an thought. Folks in nonprofit organizations or charities seem to be much more enthusiastic about ideas than plans.
One cannot draw also several conclusions from a single observation and to be fair, there are many small nonprofit organizations that just need an notion for an event or some thing to produce a couple of bucks. But I feel this observation must also make managers of nonprofit organizations ask themselves just how much time their staff, volunteers and board members invest wanting to come up with or imitate the latest great thought, and how much time they spend in strategic organizing.
Strategic preparing to get a nonprofit organization may be complex. There could possibly be historical factors, traditions and values in the founders to think about when producing fundraising choices that may preclude some alternatives. The reaction of the community and relationships with government and key funding organizations like the United Way may possibly need to be taken into consideration. A couple of robust willed volunteers may exert undo influence on the organization. The priorities with the C.E.O. may not contain fund development.
In spite of these complexities, a nonprofit organization should still be capable of determine a long-term vision for what it wants to accomplish as an organization, the resources it has at hand to start it down that road, as well as a fair assessment of its strengths and weaknesses. As well a lot of organizations try and be all factors to all individuals and really should concentrate on achievable, quantifiable objectives.
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