Pixel Internet sites…everyone’s jumping on the band wagon
Not per day goes by when I don’t get an e mail or see a website pushing however another pixel marketing web site but are these actually a superb marketing venue or is everybody just jumping on the band wagon expecting to produce a couple of fast bucks or even get wealthy.
A search on Google for pixel web sites offers 22,7000 outcomes. The rage started when a 21 year old from England launched an advertising web site exactly where you paid $1 per pixel of advertising and also the page was divided into 1,000,000 pixels. The marketing sold out and the guy produced a cool million dollars! And get this the last remaining 1000 pixels were sold on ebay for any staggering $38,100!
The original site – The Million Dollar Homepage was launched on 26th August 2005. The guy then emailed all his friends and told them to pass on details of his site to their close friends and so on…and after that he sold his very first 400 pixels for $400. At this stage the website was acquiring about 100 hits every day so he started to contact the press. An IT news internet site picked it up and ran an post resulting in 2000 hits an hour, it got ranked by Google as well as the hits went as much as 35,000 a day.
And because the ball started out rolling the visitors for the internet site increased, much more pixels had been sold, the guy made far more funds and the press interest elevated. The web site was getting more than 100,000 unique guests in 2 days along with the UK nationals ran stories on the website. Then the story identified its way into US papers, Tv appearances followed and so on….publicity generates publicity. The internet site was obtaining hundreds of thousands of unique guests and advertisers were seeing an excellent click via rate for their adverts.
Further Television interviews and radio interviews followed, Reuters ran an report on the site, as did the Wall Street Journal. With all the last couple of remaining pixels auctioned on eBay the guy created is million dollars on 11th January 2006 – much less obviously any expenses he incurred.
And then needless to say, the web site was hacked and income demanded (which the FBI are at present investigating) but even this led to more media interest.
By the end of October 2005 hundreds of copy cat websites had started to spring up. Now you will find thousands of them if not far more. Have you visited any of these – most have no adverts on them, no traffic and nobody in their appropriate thoughts would select to advertise on them.
So why have thousands of other people thought they could hop on the bandwagon and make a quick $1,000,000 This guy had an unprecedented amount of media attention, driving thousands and thousands of guests towards the site.
Even the guy behind the Million Dollar House Page pixel web site acknowledges that it is not a lasting company thought but a novel 1 off idea. There’s no long-term organization idea and it is going to only operate as soon as. How extended it’ll take these jumping on the pixel bandwagon to realise this – who knows!
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