Selecting A Name For your Company… That Tends to make Sense…
One of the most crucial factors your business wants is a name. Your name will likely be the quite initial issue that virtually all your consumers see from you — lengthy before they meet you, they’ll have responded to a thing (or someone) that told them the name of your company.
So What?
So, if you are organizing on running an expert operation, don’t call it ‘A1 Supplies’ simply because you need to be listed initial inside the phone book. You need to choose a name that says a thing about you and your enterprise, and that individuals in your target industry will be able to say without having feeling stupid.
The Professional Name.
If you are running a significant organization targeted at other businesspeople, you will possibly wish to hold the name sober, but memorable. A superb formula is your surname, followed by what you do: ‘Smithfield Tailoring’, or ‘Watson Engineering’. You might also need to add the name of the town exactly where you reside: ‘Watson Engineering Anytown’. Little issues can make a huge difference: ‘Watson & Associates Engineering’ or ‘Watson Engineering Co.’ both sound quite very good, for example. Don’t use your 1st name, though — it sounds terribly amateurish. Would you rather deal with Ted’s Office Supplies or the Johansson Office Supplies Co.?
Another approach is to leave out your name altogether, and simply become ‘Anytown Engineers’ or ‘The Anytown Engineering Co.’. This makes you sound like the very first choice locally, especially if your main competitor has the name of another town nearby in their name.
The Corporate Name.
They sound quite bad, I reckon, but there’s a still a place for them — mainly if you want to deal with the huge companies that this kind of name appeals to. Simply think of a word to describe your business and translate it into Latin. Then add the word “Consulting”, if you want.
The Trendy Name.
If you’re going for a more young or technology-savvy market, you could want a less formal name. Names of this form should be kept to one particular word, and preferably written in lowercase, URL-style. Another common trick is to make ‘.com’ part with the name. Notice the distinction between ‘Fun House’ and ‘funhouse.com’ — the Fun House doesn’t sound all that much fun, does it?
The Playful Name.
You are going to be surprised how many individuals will love your name if you just decide to name it after an animal, and use that animal inside your logo too. If you do not have much of a marketing budget, this is a great way to get a quick brand identity — if you choose the panda, for example, then individuals start associating you with pandas, and you can have panda-pattern designs on your stationery and decorate your office with bamboo. Do not underestimate the power of this, seriously.
The Shortened Name.
One particular naming method that seems to become especially well-used by the massive hitters is to take two words that describe your business, shorten them both, and make it a single word. So you end up with Fedex (Federal Express), or Microsoft (Microcomputer Software). This is great for suggesting what you do without having an overly lengthy name.
The Random Name.
If all else fails, a great way to make up a name is to just string together sounds that you like until you come up with a made-up word. This can be a surprisingly excellent way to come up with a name — and it will likely be completely unique.
Make It Easy.
Whatever you do, though, make sure your business’ name is easy to pronounce and spell. If your surname is hard to say, don’t use it. If folks seem to have trouble spelling a made-up word, come up with a thing easier. You’ll lose out on an enormous amount of word-of-mouth business if folks must write your name down just to communicate it to each other.
Check for Others.
Once you’ve got some ideas, make sure you check that no-one else is already using them. It will probably be expensive to get halfway through starting up a business only to find that the name you wanted is already taken. Also, you are going to have trouble establishing any kind of Internet prescence with an over-used name, if that was part of your plan — if your name is too common, you won’t stand a chance of getting yourname .com.
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