Surviving The RFP: How to Answer The “How Will You Work With Us” Query
The really survival of your agency rests inside your achievement in winning new enterprise. But every person hates receiving RFPs.
Why? Simply because they demand a massive investment in time and energy and most usually you don’t make the very first cut, let alone win the business. After all, every agency will claim superior strategic thinking and more potent inventive claims which can be quite tough to substantiate with no in fact showing your work to the prospective client.
So you wallow in frustration that the choice will likely be created according to totally subjective judgments by people you by no means met.
There is hope.
One of the very best techniques to strengthen your answer to an RFP will be to provide a clear, objective point of differentiation.
All clients are considering how you’ll perform with them. Should you show them your client service extranet, they will not simply see your commitment to client service, they will see precisely how you program to organize their work. Place in their logo. Build folders structures that support precisely how you will organize every thing for them. And tell them just how much time they’ll save operating with you, as opposed to with all the other agencies mired inside the stone age of email and FTP websites.
If you show them how straightforward the extranet tends to make finding all the perform you’ve got carried out, slip-in a few of your finest inventive, even when they have stipulated that inventive just isn’t part of the response (right after all, they have to look at some thing as they see how it operates). Include a few comments date-stamped at odd hours seeing a response from the agency at 2am can say volumes.
Most importantly, not just will displaying the potential client your extranet assist you to stand out and win the account, it’s going to yield rewards into the future. Because inside the final analysis, the entire point of employing a client service extranet would be to maintain the enterprise.
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