From Civic to Acura

Hondas choice to launch a luxury vehicle division was based on two elements: luxury versions of Honda automobiles have been already being sold in its home market, Japan, and the American automotive market place was ripe for some competitors. Honda felt that the US market place would much more readily accept an all-new Acura brand more than an upscale Honda, hence the selection was made to proceed with Acura.

The brands first two models, the Integra and Legend, have been based on existing Honda platforms, the Civic and Accord, respectively. As odd as this could appear these days, the modified platforms created sense for the duration of the 1980s permitting Acura to concentrate on marketing and advertising and dealer network improvement whilst introducing variations of two extremely profitable Honda models.

True Entry Level Luxury

Even though most luxury brands use the $25,000 figure as the price tag point for their base models, Acura has held down the price of the Integra/RSX numerous thousand dollars much less than that threshold. Truly, the Integra was in no way a luxury car, as an alternative it was and is a properly equipped, simple-to-tune, entertaining-to-drive, sports coupe. This pricing strategy opened the Acura door to a lot of motorists who may have otherwise stayed away and kept owners in the fold as soon as they have been ready to upgrade to a pricier Acura model.

Extremely PopularWith Thieves, That Is

1 claim to fame that the Integra has is its appearance on each and every single most stolen automobile list. Indeed, as many as seven distinct model year Integras have appeared on the list as a swiped Integra is most prized for its parts. As with several imports, all of the individual components combined can retail for much more than 3 times the autos price tag. In addition, the automobiles effective engine often finds its way underneath the hood of less potent Honda models. Verify your nearby chop shop for their choice of truly hot Acura Integra parts!

Curtain Contact

Despite the fact that the Integra name is synonymous with sportiness and worth, as is the current RSX appellation, Acura is discontinuing the model as Honda seeks to further separate its two divisions. No longer will a thinly disguised, however potent Honda wear an Acura nameplate. Indeed, Honda has now separated the analysis and development departments for the two brands in a bid to differentiate the lines. Apparently, Honda believes that Acura can now stand on its personal and bridge models such as the RSX will not have a location in its model line up.

Beyond the RSX, Acura currently has no other sport coupe to entice owners. That all might modify if a rumored two door version of its hot new TSX sedan is released. If it is, Acura owners will pay a premium over the Integra/RSX price tag, but get a car that is even much more opulent, far more potent, and greater engineered than the model that it will be replacing.

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