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Best strategies to uses Text Marketing

jeremykippler728 — Sat, 06 Oct 2012 03:11:04 +0000

If you are using text message marketing to communicate with your clients you’ll know that just with any other form of marketing it is important that you send the right message to the right people in order to be effective. A wrong message sent to the wrong person isn’t just a sale lost or an opportunity missed but sometimes it is a relationship damaged. If a company repeatedly sends you marketing information that is of no interest or relevance to you at all you probably feel not only annoyed but that that company doesn’t know you or what you want at all. Poor marketing can actually result in a breakdown of a relationship between customer and company when it should be achieving the opposite. For this reason you’ll really want to get the best out of your use of a text message service so that it benefits your business most. Here are 4 tips that will help you do this:

1) Different customers want different things

Not all customers are the same and many will be interested in different things you want to offer but not others. If you are a company that provides a range of services and products you might want to consider using a text message service that allows for demographic targeting. This will allow you to send offers to a particular group of people but not others within your list to ensure only those interested get the message. For example an offer of a discount on video games might particularly be aimed at those aged up to 40. You might have only one product however but you can still appeal to different customers by varying your messages. Some might respond better to discounts while others will prefer competitions for example. By varying your messages and experimenting you can find out what works best for your customers.

2) Time sensitive offers

Time sensitive offers are a great way to use your text message service as no other form of marketing is as good at time sensitive offers as SMS marketing is. Because people are never far from their phone and normally read messages within just a few minutes of receiving them it is highly likely that any message you send out will reach most of your customers very quickly. This means if you want to have a 2 day sale you can text your customers and they will know about it in time to take action if they want to come along to the sale. Contrast this with email where your customer may take days or even weeks to get round to reading your message and you can see the advantage of using a text message service for this form of marketing.

To know more about text marketing, please visit my website: http://www.textsprout.com

Text marketing tips

jeremykippler728 — Fri, 05 Oct 2012 23:34:12 +0000

SMS message marketing is the latest and greatest way for businesses small and large alike to communicate with their customers. Although the technology has been in place for years it has only been in the last few years that companies have started to really use text messaging as a platform to market their products and services to their customers. This is because the last few years have seen a huge rise in the number of people owning phones as well as the introduction of smart phones with better screens which not only make reading a text better but also allow you to add in links to your website that customers will be able to follow. This rise in the number of people owning mobile phones has now coincided with a lower cost to send messages out to your customers which means that SMS message marketing is now truly easy to get started with no matter what business you have and what size it is.

If you are considering getting into SMS message marketing one of the most important things to do is to start building your list of customer’s phone numbers now. To be able to send out marketing messages by text you need to have the phone numbers of people who would like to receive updates and offers from you this way. The more people you have on your list the more effect your marketing will have on your business. It is important to look for as many opportunities to sign people up as possible. If a client of yours is likely to sign paperwork at some point during your transaction you can include asking for their mobile number and whether they’d like to receive occasional offers by text on this paperwork. This way all customers would have the option of signing up. But what if your business doesn’t require the customer to sign much paperwork? You will want to train your staff to ask people if they’d like to join your list and also integrate this form of marketing with other forms of marketing. So for example on your flyers you might have an option for people to text in to join your list in return for a larger discount on one of your popular products.

No matter how you are signing people up the best incentive for signing up is to offer them a reward for signing up which is good enough to attract people into giving their information away. If you are rewarding your clients with good information and deals then you will not only get them to sign up in the first place but you’ll be able to build strong loyalty ready for future purchases.

To know more about text marketing, please visit my website: http://www.textsprout.com

An introduction to SMS message marketing

jeremykippler728 — Fri, 05 Oct 2012 22:09:52 +0000

Although the technology has been available for years it is only recently that text message marketing has started to become popular with mainstream businesses. It has quickly become one of the most cost-effective ways to market to your customers and an extremely effective strategy for increasing sales and brand loyalty. To use text message marketing businesses must first build up a list of customers with phone numbers to send the marketing SMSs to. Normally these will be existing customers who have given their details through a previous transaction however anyone can be invited to sign up to the list through other marketing strategies such as flyers by giving them the details of a number to text to sign up. Once a customer has signed up you are able to send out text messages to them whenever you want. Because of the limitation in length to a text message it will typically be used to give a discount code or a link to further information on the business’s website.

Although you can only send very short messages and no pictures or other content text message marketing can still be an extremely effective strategy. This is for several reasons, one of the main being that today almost everybody has a mobile phone and they rarely leave home without it. The average person is rarely more than a few meters away from their mobile phone and most messages are opened within a few minutes of being received. This means that you can send out a message and know that within just a few minutes customers around the area will be receiving your marketing. If on the other hand you were to send out an email it might be days before it was read.

The typical text message marketing message is also read by a far higher number of recipients than a similar email. Text messages are rarely deleted before being read unlike emails which are often left unread or deleted when they are obviously for marketing purposes. These reasons put together mean text message marketing is an extremely cost effective way to communicate with customers instantly. Despite this you’ll still want to use your text message marketing as effectively as possible. One of the biggest mistakes companies new to this form of marketing make is to send out too many messages in too short a period of time. Just because it is incredibly easy for you to get in touch with your customers doesn’t mean they want to hear from you every single day. Save your text message marketing for times when you have something really important to say such as the launch of a new product or a special discount.

To know more about mobile marketing, please visit my website: http://www.textsprout.com