This most recent Google update affected a lot of internet sites that depended on their reciprocal linking strategy to rank high in Google.

If a webmaster wanted to outrank a competing site, They would function out how several links they required from various web sites with a particular PR rating and then commence a reciprocal linking campaign to out rank their competitors.

This method was surely sound and was extremely efficient. But most webmasters would swap links with anybody and everyone, so extended as the web site had a Google page rank (the higher the far better).

Every single link swapped was a step toward ranking higher in the search engines and beating out their competitors.

This method could have worked in the past when Google was not as intelligent, but it appears Google has wised up to this approach. So, it is not surprising that as Google and the other search engines get more sophisticated that the effectiveness of reciprocal linking has diminished as an important factor for ranking well in seach engines.

Which brings us back to the question “Is reciprocal linking dead?”

As an alternative of asking oneself if reciprocal linking is dead, you really should truly ask oneself what outcome do you want to accomplish with your reciprocal linking strategy.

If reciprocal linking is your only strategy to rank high in the search engines, then you should re-think your technique due to the fact reciprocal linking is not rather dead, but it has taken a large hit.

I have not stopped my reciprocal linking tactics because I am aiming for the following outcomes:

1. To drive visitors to my internet site from other relevant websites.

2. To add worth to my guests by offering them links to sites that they could be interested in.

3. If I rank greater in the search engines, then this is a bonus.

Just before swapping a link with another internet site I am always mindful that if a visitor sees a link on my internet site, they appropriately assume that I have suggested this internet site to them, and, if the site I send them to is not relevant or very great, then I loose credibility and a feasible return visitor.

Whenever I am going to swap links with one more site I often ask myself the following queries:

1. What is the other website about and does it compliment my site?

two. Will my visitors locate this website beneficial to them?

3. What is the good quality of the content material of the site?

If I think my guests will locate this internet site beneficial I then look at the website from the webmasters point of view and ask myself the following concerns.

1. How will their visitors locate my link? If a visitor can not find my link then how am I going to get any traffic.

two. Is there a link on their home page (preferably on all their pages) to their links directory?

3. Where is my link going to be placed? Is it much more than two clicks away from the house page?

4. Does the internet site have a sitemap and is the links page included in the site map?

If, and only if the internet site passes the above criteria will I proceed with a link exchange.

A reciprocal Linking method might not be as efficient to rank high in the search engines, but it nevertheless is an essential component of acquiring targetted site visitors to your website if completed appropriately.

To find out more about it, please go to: google backlinks

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