Spider veins, also known, as telangiectasias are small, dilated blood vessels that appear near the surface of the skin. Spider veins tend to be red or blue in color, and can be painful, itchy, and potentially bleed.
Spider veins are generally caused by an increase in pressure in veins close to the skin from increased pressure in the deeper veins. (other causes include hormone changes, overexposure to sun, and other injuries). Their presence may suggest a greater venous insufficiency as the underlying cause. This insufficiency will need to be addressed by a physician prior to treatment of the spider veins and you may need an ultrasound.

Traditional Treatment – Sclerotherapy

Treatment of spider veins traditionally involves the use of sclerotherapy. Sclerotherapy involves the injection of a liquid or foam solution into the spider vein, causing the targeted vein to clot, scar, and eventually shrink away. Multiple treatments can be necessary, and patients should expect bruising, discoloration, and clotting in the treated veins.
Sclerotherapy may have complications, although they are minimal. You need to discuss this treatment with your doctor. Other techniques have been developed that can be used alone or in combination with sclerotherapy. One of the other treatments that can be used is called ohmic thermolysis.

Ohmic Thermolysis

Ohmic thermolysis is a relatively new treatment for spider veins. In this treatment, a small needle is inserted into the vein. The heat that is produced causes the vessel to fuse together without damaging the surrounding skin. Relatively few complications exist with this procedure, and while tracts may be visible initially, they typically disappear within 2-6 weeks. Ohmic thermolysis is especially useful for spider veins that are difficult for sclerotherapy.
Vein Experts and Bush Venous Lectures are proud to be partnered with VeinGogh to support the use of the VeinGogh ohmic thermolysis system. With the new Bristle? technology developed by Dr. Ronald Bush, and available exclusively through VeinGogh, physicians will be able to clear vessels greater and cause less trauma to surrounding tissue. This results in greater comfort and safety for the patient, while allowing the physician greater control of the procedure.
Detailed Video of Ohmic Thermolysis : http://www.youtube.com/watch?v=i11QHhAoZTM&feature=plcp

Conclusions

While sclerotherapy is still considered the “gold-standard” for treating spider veins, it may not be right for all patients. New advances in technology allow for alternative methods of treatment to be available to physicians. Ohmic Thermolysis is a minimally invasive treatment for spider veins that uses heat to collapse the vessel wall while leaving the outer layers unaffected. The VeinGogh Ohmic Thermolysis System combined with Bristle technology represent an optimal alternative method for the treatment of spider veins, increasing comfort for patients, and greater control for physicians.

By Thomas Brassel, MA

Contact: Peggy Bush, APN
Midwest Vein & Laser Center
8101 Miller Farm Lane
Dayton, Ohio 45459

937-281-0200

www.veinexperts.org
www.bushvenouslectures.com

The VeinGogh Ohmic Thermolysis System combined with Bristle technology represent an optimal alternative method for most effective spider vein treatment. If you want to know more information about new spider vein treatment just visit the website now!

Social Media Marketing: How Does It work and Why Should I Care?

Social Media Marketing is a low cost way for businesses to advertise their services to current and future clients. As online communication between people has increased, user interactions on social media sites have become the new “word of mouth”. By creating and maintaining an active business page, businesses can attract attention to their services and potentially grow their clientele.

Social Media Marketing works by setting up business pages on social media sites that not only advertise services offered, but can be used to provide important information to clients (i.e. discounts, new advances in the field, etc.). These business pages can present the same information as traditional forms of advertising such as highlighting the advantages of the business’ services, and promoting the business’ expertise. Social Media Marketing has the potential to help businesses gain a competitive advantage in their respective field. By connecting with the business, users can be notified of business updates increasing user awareness. Additionally, the awareness of the business is further spread to the user’s already existing connections increasing visibility. If users repeat business updates, further awareness of the business is generated. Lastly, users have the ability to connect their personal website to their social media pages, resulting in an increase in search engine optimization. Combining all these steps, SMM works to increase the visibility of the business, potentially increase the volume of clients, and revenue for the organization.

Social Media Marketing & the Physician

Social Media Marketing is fairly new in the world of healthcare, as physicians seek to find a balance between advertising clinics on social media sites and respecting the privacy of their clients. By having a social media business site available for clients to connect to, physicians provide clients with the choice of whether they want to associate themselves with the page. Periodic updates on these sites reminding clients of the services available, as well as user activity within the field (ex. new technological advances, publications, conferences, etc.), will generate attention that can lead to an increase in business.

How Vein Experts Can Help

Vein Experts members have access to a low cost Social Media Marketing program (http://www.veinexperts.org/social-media.asp). This program is specifically targeted to help participating physicians develop professional social media sites, and manage updates that will increase clinic visibility and business. Vein Experts can help physicians capitalize on this emerging market.

By Thomas Brassell, Vein Experts, Marketing Analyst

If you want to know more about social media marketing for physicians just visit www.veinexperts.org now!