We think the keys to insuring the highest possibility of results are as follows:
. Increase tenant retention and secure the existing tenant base
. Determine and accommodate all tenant expansion requirements
. Identify and maximize every effort to secure the active prospects at present in the marketplace.
. Consistently determine any and all new prospects in the marketplace
. Contact tenants whose leases expire within the next year and are situated in proximity to
the creating.
. Insure all building info is placed on all obtainable resource databases, publications
and other sources that are utilized by brokers and tenants alike.
. Regularly send e-mail “blasts”, postcards and flyers to the brokerage community advising
of the attributes of the project and detailing any unique promotions.
. Conduct normal breakfast and lunches with a variety of brokers with a variety of firms.
. Monthly participation with the broker groups that are active in the specified market place spot.
. Ongoing participation in the a variety of real estate organizations to sustain a presence in
the marketplace.

Other strategic matters pertaining to the lease up of a home are as follows:
. Develop a particular and custom marketing and advertising strategy for a house.
. Generate and maintain a Leasing Report which facts the status of all prospects and suspects
that have been identified as potential tenants for a home.
. Produce and prepare all marketing tools needed to appropriately marketplace a house (i.e.
constructing flyers, floor plans, fact sheets, presentation boards, and amenities)

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