The Challenging Push Approach….turn on or turn off
A frequent advertising approach becoming taught by a number of diverse groups and promoting teams is the hard push tactic, where you give the prospect no actual opportunity to refuse, create a massive sense of urgency and try and make certain they have no alternative but to do as you wish.
I encountered this the other day having a member of your Dream Team advertising group. Now I am not in anyway looking to trash this course as I recognize for some it can be a fantastic understanding curve, having said that I’ve it on authority of yet another member that they do teach this approach.
For me it began having a couple of emails right after I had enquired regarding the course. I was interested to determine how they had been teaching men and women to bring in 20 to 30 people a week into whatever company you had been advertising. I asked that the individual selling the course contact me just before 5pm to let me know extra details. I did not hear something additional until I walked in from getting out in the wind and rain at 7.30pm, soaked to the skin along with the phone rang. My dinner was inside the oven and could be one more 20 minutes and the cats and dog required feeding.
The guy asked what I was advertising and certainly said what an incredible organization it was and how the course he was going to introduce me to could explode my small business. He said there was a live conference call at 8.00pm that night. I explained that I was interested but that I couldn’t genuinely attend the contact that night. The guy then got extremely pushy saying that if I was serious about my company I’d miss by dinner and attend. I stated I was not prepared to do that but would attend a further call if there was 1 inside a day or so. I was told that there was no further calls to get a week or so and my place had to be specially reserved. I was basically told that I would never ever succeed in on the net business enterprise if my dinner came 1st and he hung up.
The following morning I emailed him to say I was no longer enthusiastic about pursuing the course as I had been entirely put off by his attitude. I received a response saying he was sorry but that is the sales strategy he had been taught on the course and it typically worked. In spite of what he had stated the day prior to there was a further contact that night.
I attended this apparent ‘live’ call to discover it was a pre-recorded scripted call giving extremely little information and facts and all hype and no real content material. All I genuinely discovered is that if I paid about $1000 for the course I could attend 4 live calls which would be at about 1am GMT, be taught ways to get my own web-site which I already have and no true particulars of what the training entailed. I emailed the guy mentioned above to say I was not really interested as ‘live’ call had been a waste of time and completely uninspiring and that I did not assume I’d get anything out of it. His response – that I was a failure and would by no means succeed and I had wasted his time.
Now I have considering that talked to a couple of other individuals involved within the Dream Team and each have been extremely friendly and pleasant but each acknowledged that the course in all probability wasn’t for me and that the challenging push tactic was one of the techniques taught (as well as memorising sales scripts for the phone etc).
This tactic plus the guy’s attitude totally put me off. This didn’t create a sense of urgency but left me feeling I was being bullied into some thing. I would think very cautiously before employing this challenging
push concept to gain sales…yes try and close the sale but not by bullying your prospect.
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