13 Measures into a “Slippery Slope” Online Revenue Letter
But this is the issue: I see many of them trying to promote their e-book, tutorial, and so on. on a standard Internet web page. They checklist a paragraph in regards to the info-product and give the cost, plus they count on a slew of revenue.
Wrong.
You’ll need a particular sales web page which has a “slippery slope” product sales letter.
Recall that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a “slippery slope” that pulls in the reader because it’s so compelling and interesting.
Here’s a basic outline of the thirteen elements you want to include. To see an example of them all in action, visit MY own revenue web page at BoostBizEzine.
1. Limit your navigation.
The visitor should not be distracted by links that take her to your bio, other products, and so on. The idea is to retain her on this web page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now).
2. Give a powerful headline.
Your headline can make or break your sales. If it’s not compelling, your visitor will click away. Here is an easy headline formula: “How to _________ So You Can ____________.” Make sure the 2nd part gives a big benefit, for example, “double your business” or “gain peace of thoughts.”
3. Discuss the issue the prospect has, or incorporate your own story.
Marketers call this “pushing the ‘ouch’ button.” First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.
4. Tell us who you are.
If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me.
Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the “trust factor.” And people buy from those they feel they know, like, and trust!
5. Use bullets like mini headlines.
Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, “Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.”
6. List plenty of testimonials.
Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your product sales letter than to have a separate section for them. Give each person’s full name and Net address, and for extra power, post their photo and an audio testimonial as well.
7. Tell us why your product is such a great worth.
How does the value of your product compare if I hired you one-on-one? For example, your manual is a great worth at $49 if an hour consultation with you would run me $250.
8. Throw in a number of great bonuses.
Provide particular bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a checklist of resources, a collection of articles, extra tips on the certain subject, or a free consu1tation.
9. Give an unconditional guarantee.
This puts your prospect at ease, giving her no reason to NOT buy. Several turkeys will take advantage of your generosity, but the amount of revenue you GAIN from this strategy dramatically outweighs the risk.
10. Request immediate action by having a limited time provide just click online newsletter service.
Some sales pages use trick scripts to make it seem like the supply always ends on that day at midnight, but I find these insulting. If you really will be raising your cost soon (and you always should be), checklist the exact date and stick to it. Otherwise just say it’s an introductory, limited-time provide.
11. Make it ABSURDLY CLEAR what to do next.
Nothing bothers me more than when I’m at a Net site, I have my credit card ready, and I can’t find the $%#@& order link! Make your order process idiot-proof. Example: “Cl1ck below to 0rder n0w on our secure server.” Also sprinkle in order links throughout your web page — some people will be ready to buy before they get for the bottom.
12. Make one last plea.
In your P.S., right after your signature, emphasize that I should act now. For example, “Don’t miss out on this great 0pportunity. Don’t forget, you can buy n0w and change your mind at anytime.”
13. Never neglect your contact information!
Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, do not you feel better buying from a Web site that lists a real address and phone number?
Want More Detailed Step-by-Step Help, With Examples You Can Model?
See my quick-start audio program, “The Secret, Simple Formula to Writing Web Copy That SELLS”.
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