About Affinion Group
The Affinion Group can be a worldwide leader and marketer of membership based faithfulness programs. Their product line also reaches to the insurance field, package enhancement, and loyalty software programs. Direct marketing is defined by way of the Direct Marketing Association (“DMA”) as any direct communication to a consumer or business that is designed to generate a response in the form of an order for items or services.
All of the Affinity partners are beneficiaries of Affinion group as they are able to promote their brands while offering additional programs and services thus strengthening their relationships with the customers and also producing incremental revenue.
as well as entry to various discounts and shop-at-home conveniences inside areas of retail product, travel, automotive, and redesigning. The company also markets accidental death and dismemberment insurance coverage, and other insurance plans; and designs and provides checking account enhancement programs to loan companies.
As of December thirty-one, 2011, it had approximately 5, 570 marketing associates in financial services, retail, travel, telecommunications, and ammenities industries; approximately 71. 9 million subscribers and end-customers enrolled in membership, and insurance together with package programs; and approximately 127 million customers, which received credit or debit card enhancement services or loyalty points-based management services.
Affinion Group is an affinity marketing company in Stamford, Connecticut, and happens to be composed of subsidiaries known as Trilegiant Corporation (TLG), Progeny Internet marketing Innovations, Affinion International, Affinion Loyalty Group, Affinion Security Middle. The company conducted business before 2005 within the names Benefit Consultants Inc., Cendant, CUC International, and Comp-U-Card. Affinion was formed in July 2005 and is a privately held corporation controlled by private equity concern, Apollo Management LP. The business’s assets were acquired in the Cendant Corporation (which changed its name to Avis Budget Group with August 2006).
Affinion Group can be an affinity marketer of membership, insurance, package enhancement, and loyalty programs. Direct marketing is defined by way of the Direct Marketing Association (“DMA”) as any direct communication to your consumer or business that is designed to generate a response like an order for items or services. Affinity marketing is a subset of the larger direct marketing industry that involves marketing to the clients of institutions, such as financial providers and retailers, using the company, customer contacts and billing vehicles of people institutions. Affinity partners benefit as they’re able to promote their brands and will be offering additional programs and services thus strengthening their relationships using customers and also generating incremental revenue.
Overview
Affinion Group was founded in 1972 to make Accidental Death and Dismemberment (AD&D) insurance to credit unions. Subsequently, it has become one of many world’s leading providers associated with insurance products and value-added plans.
Affinion focuses on what is most important to its clients: consistent, reliable service, an innovative product brand and discount programs. It gives value-added insurance services like AD&D insurance programs and Hospital Accident Protection (HAP) supplemental healthcare services.
Affinion Group is in addition a leader in NO . theft protection and prevention, protecting the personal information greater than 10 million consumers. Their service offers an array of prevention tools from on a daily basis credit monitoring to protection of payment cards together with personal checks.
Capturing market share, cross-selling, acquiring new and retaining existing members are key strategic imperatives with Affinion Group in the evolving financial services sector. It supports a comprehensive line of products and services that create an extra way of measuring financial security and peace of mind for the credit unions the idea serves.
Products/Services
Identity Fraud Protection
Backed by a lot more than 35 years of encounter, IdentitySecure is a pre-eminent country wide identity theft protection product or service. It offers daily credit ratings monitoring, identity fraud resolution support and identity theft insurance.
Marketing can be provided without cost to your credit union. It includes banners, buttons, posters, balloons and more to help you out promote the program.
AD&D Strategy
The AD&D Plan was created in 1974 exclusively for credit unions. You can offer your members $1, 000 of 24-hour AD&D insurance without cost for them. Members can add insurance coverage from $10, 000 to $300, 000 for as little as $1 a month for each $10, 000 of additional protection. Premiums for increased protection are automatically deducted from share or share draft accounts via video tape or ACH transmission provided quarterly by Affinion Group.
HAP program
The HAP Program pays cash benefits directly to the member in the event of hospitalization due to some sort of covered accident. Insurers may receive up to $200 for each day they can be hospitalized. Members may accept a 60-day trial period totally free before deciding to choose the supplemental insurance.
Flex Looking at
Affinion is proud to introduce Flex Checking, a powerful way to deliver another retail strategy while progress and rewarding behaviors which drive sustainable profitability for an institution. Flex Checking drives profitable behaviors while delivering value that the members expect and will probably pay for – resulting with deeper relationships, more non-interest earnings generation, and greater life time value. It also provides a soft-transition from free checking to a sustainable fee-based model.
Corporation
As a global leader with more than 35 years involving experience, Affinion Group enhances the worth of its partners??? member relationships by developing and marketing loyalty solutions. Leverages its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based way of living services, personal protection, insurance and also other areas to help get increased customer loyalty together with significant incremental revenue for more than 5, 500 marketing companions worldwide, including many of the largest and most respectable companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the firm has approximately 4, 000 employees throughout the country and in 12 many other countries, primarily in The eu, and markets in 15 nations globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant together with Cybertrust certified. For more information, visit www. affinion. com.
The Affinion family vigilantly serves credit unions along with the highest member service principles. Its comprehensive line of diversified insurance products, that Member Protect Program, provides an extra way of measuring financial security and secure feeling for the nearly 10 thousand thousand credit union members it serves. It partners with 35 of the top 1, 000 credit unions and has more than 35 years in the business.
Affinion Group Media is the worldwide leader in membership based advantages for their prolonged record of clientele. Affinion
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