Affinion Group
The Affinion Group is a worldwide leader and marketer of membership based loyalty programs. Their product line also reaches to the insurance field, bundle enhancement, and loyalty applications. Direct marketing is defined with the Direct Marketing Association (“DMA”) since any direct communication for a consumer or business that was organized to generate a response like an order for goods or services.
All of the Appreciation partners are beneficiaries with Affinion group as they will promote their brands and will be offering additional programs and solutions thus strengthening their relationships using customers and also generating incremental revenue.
as well as entry to various discounts and shop-at-home conveniences in the areas of retail items, travel, automotive, and redesigning. The company also marketplaces accidental death and dismemberment insurance, and other insurance applications; and designs and provides bank checking account enhancement programs to loan companies.
As of December 31, 2011, it had around 5, 570 marketing companions in financial services, retail store, travel, telecommunications, and software programs industries; approximately 71. 9 million subscribers and end-customers signed up for membership, and insurance and package programs; and approximately 127 million customers, that received credit or debit card enhancement services or faithfulness points-based management services.
Affinion Group is an affinity marketing company with Stamford, Connecticut, and is currently composed of subsidiaries termed Trilegiant Corporation (TLG), Progeny Marketing and advertising Innovations, Affinion International, Affinion Faithfulness Group, Affinion Security Center. The company conducted business before 2005 beneath the names Benefit Consultants Inc., Cendant, CUC International, and Comp-U-Card. Affinion was formed in July 2005 and it is a privately held company controlled by private equity concern, Apollo Management LP. The business’s assets were acquired from the Cendant Corporation (which often changed its name to help Avis Budget Group within August 2006).
Affinion Group is an affinity marketer of account, insurance, package enhancement, together with loyalty programs. Direct marketing is defined with the Direct Marketing Association (“DMA”) since any direct communication to a consumer or business that was organized to generate a response by means of an order for goods or services. Affinity marketing can be a subset of the larger direct marketing industry which involves marketing to the clients of institutions, such as financial service providers and retailers, using the brand name, customer contacts and billing vehicles of those institutions. Affinity partners benefit as they are able to promote their brands and will be offering additional programs and solutions thus strengthening their relationships using their customers and also delivering incremental revenue.
Overview
Affinion Group was founded in 1972 to produce Accidental Death and Dismemberment (AD&D) insurance coverage to credit unions. Subsequently, it has become one of the world’s leading providers of insurance products and value-added applications.
Affinion focuses on what is most important to it’s clients: consistent, reliable company, an innovative product line and discount programs. It gives value-added insurance services including AD&D insurance programs and Hospital Accident Protection (HAP) supplemental healthcare services.
Affinion Group is usually a leader in ID theft protection and prevention, protecting the personal information greater than 10 million consumers. Their service offers a range of prevention tools from day-to-day credit monitoring to cover of payment cards and personal checks.
Capturing sector share, cross-selling, acquiring new and enhancing existing members are major strategic imperatives with Affinion Group inside evolving financial services marketplace. It supports a comprehensive line of product or service that create an extra way of measuring financial security and assurance for the credit unions that serves.
Products/Services
Identity Theft Protection
Backed by a lot more than 35 years of experience, IdentitySecure is a pre-eminent national identity theft protection item. It offers daily credit monitoring, identity fraud res support and identity theft insurance.
Marketing can be provided without cost for a credit union. It comes with banners, buttons, posters, balloons and more that will help you promote the program.
AD&D Plan
The AD&D Plan was made in 1974 exclusively for credit unions. You will offer your members $1, 000 of 24-hour AD&D insurance without cost to them. Members can add insurance coverage from $10, 000 to $300, 000 for as few as $1 a month per $10, 000 of additional protection. Premiums for added protection are automatically deducted from share or share draft accounts via video tape or ACH transmission available quarterly by Affinion Party.
HAP program
The HAP Program pays cash benefits straight to the member in the instance of hospitalization due to a covered accident. Insurers may receive even though $200 for each day they can be hospitalized. Members may accept a 60-day trial period 100 % free before deciding to choose the supplemental insurance.
Flex Looking at
Affinion is proud to help introduce Flex Checking, a very good way to deliver another retail strategy while tracking and rewarding behaviors that will drive sustainable profitability for an institution. Flex Checking drives profitable behaviors while delivering value that the members expect and will probably pay for – resulting in deeper relationships, more non-interest earnings generation, and greater life time value. It also provides a soft-transition from free checking to a sustainable fee-based model.
Corporation
As a global leader with increased than 35 years with experience, Affinion Group enhances the value of its partners??? new member relationships by developing and marketing loyalty solutions. Leveraging its expertise in site visitor engagement, product development and targeted marketing, Affinion supplies programs in subscription-based lifestyle services, personal protection, insurance and also other areas to help generate increased customer loyalty together with significant incremental revenue for a lot more than 5, 500 marketing companions worldwide, including many of the largest and most respectable companies in financial services, retail, travel, and Web commerce. Based in Stamford, Conn., the company has approximately 4, 000 employees throughout the united states and in 12 other countries, primarily in The eu, and markets in 15 nations globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more info ., visit www. affinion. com.
The Affinion family vigilantly serves credit unions along with the highest member service standards. Its comprehensive line associated with diversified insurance products, the Member Protect Program, provides an extra measure of financial security and assurance for the nearly 10 million credit union members it serves. It partners with 35 with the top 1, 000 credit unions and contains more than 35 years in the flooring buisingess.
Affinion Group Media is the around the world leader in membership based advantages for their prolonged record of clientele. Affinion Group Media
Related Posts
Tags
Share This
Recent Comments