Communications Strategy: Making Messages Stick
Hello, my name’s Tom. I’ve been a Consultant for around three years, having worked in Internal Communications for a further five. At Afiniti, we’re passionate about Making Change Stick. As such, I’m interested in how we can make our communications and engagement strategies “stick.” Not just for a few weeks or months, but for the long term.
We’re working with a number of clients to help deliver and embed change in unstable environments. Our challenge is to make our communications heard loud and clear in a world where we are inundated with messaging. If we can’t get heard, we make little impact, and are unable to make anything stick.
We’ve designed a proven method to delivering business change that makes change stick, typically related to the introduction of new technologies, systems and business processes. This approach focusses on the ‘people aspect’ of managing change. I’ve adopted it for our communications approach, and I believe it’s just as relevant in making messages stick.
Know Your Audience – understanding not only the demographics, but the culture of your target audience is an essential foundation for developing your communications strategy
Involve them – we don’t believe in dictating strategy; working in partnership and gathering input from your audience will help create a plan that resonates
Prepare them – do your employees know what is expected of them? Achieve buy in through early engagement that sets them at ease, with no surprises
Deliver to them – plans deliver nothing alone, it’s all about flawless implementation
Let me know what you think. Does this sound like a methodology that works? Have you any other proven tactics? Why not get in touch?
If you would like to find out more on the subject of Human Resources Training or Corporate Training.
Related Posts
Tags
Share This
Recent Comments