Digital Media Marketing Consultant

Apr 21, 2012 by TheeMangina414

Abilities and Knowledge Summary (2012)
7 yrs. expertise, with certain to digital/social media approaches and digital media getting
4 yrs. working experience within a job manager function
Acquired and optimized more than $25,000,000+ in ad inventory for on the web campaigns
Managed annual marketing budgets more than $12,000,000+
Functionality Pushed – everything arrives all the way down to ROI
Potent power to influence key stakeholders and connected conclusions
Power to lead, function autonomously and collaboratively in a fast-paced staff environment delivering high quality effects with a positive demeanor
Solid historical past in taking care of customer relationships and anticipations
Adapts to vary swiftly

Venture Administration

Managed advanced multi-disciplinary venture teams by means of all phases with the task existence cycle, furnishing leadership, coaching, and training to accomplish aggressive targets
Evaluated deliverables to make certain the operate fulfilled needs and preserved a superior level of top quality
Proficient while in the direct administration of cross-functional production groups
Managed a team of eight (two media purchasers, two designers, 2 developers, and two network engineers)
Fluent together with the utilization of challenge conduite resources and methodologies.
State-of-the-art skills in Microsoft Challenge, Microsoft Office environment, and Visio
Ability to feel “outside the box” and lead towards the enhancement of internal procedures
Managed digital marketing budgets using ROI reporting/forecasting as a result of monitoring, data and statistical analysis
Tracked and analyzed the overall performance of digital promoting campaigns in an effort to encourage strategies to optimize programs that provide price and surpass aims.
Powerful analytical and dilemma fixing competencies

Electronic Media Obtaining (Online|Mobile|Social|Video clip|E-mail)

Google Adwords certified
I have personally acquired and optimized more than $25,000,000+ in on the net advert inventory for campaigns
P&L accountability and competitive against KPIs
Optimized and analyzed results of purchased media so as to maximize revenue opportunities, and reach campaign targets
Conducted A/B and multivariate testing to optimize landing pages
Expertise in overall performance branding and digital strategies in national and international markets
Developed on-line brand techniques and ensured consistent messaging across all customer/consumer touch points
Acquired website and mobile stock in RTB from all the major DSPs and advertisement exchanges along with the help of DMPs on a CPA, CPC and CPM basis
Ability to manage intricate negotiations to successful closure and delivery
Handled the tasks of generating insertion orders, sending out creative, and confirming advert space and tracked the delivery of all purchased media
Increased shopper cookie pools up to 100x
Expertise with advert serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*
Relationships with all the media representatives within all the leading promotion and mobile networks
Higher proficiency in Excel for reporting and analysis
Analyzed user behavior making use of online analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)

Search Engine Optimization(SEO)

Solid understanding of search engine ranking factors, algorithms, site architectures and methods. (Post Google Panda)
Ranked a consumer on the first page of Google for the keyword, “home phone”
Extensive encounter with keyword research, density examination, reporting and link building instruments
Capability to analyze and translate quantitative and qualitative info from web analytics tool into an actionable SEO plan
Ability to execute a link building strategy that will direct to enhancement of lead generation and web prominence in an effort to gain management position on line
Established progressive link building campaigns.
Monitored competitors websites to establish “best practices” for improving website content, SEO strategy and lead generation.
Understanding the social media marketing natural environment, including blogs, social networks, article directories and forums as an important component for SEO.
Researched, identified and established partnerships with authoritative web sites for link-building
Up to date on current search engine news, trends, algorithm changes, and SEO best practices

Contact Adam Willhoeft

http://linkedin.com/in/adamwillhoeft

http://facebook.com/adam.willhoeft

http://1upmedia.com

Education

Ryerson University, Toronto, ON
Bachelor of Commerce in Information Technology Management

adam willhoeft
digital media consultant