Make The Most Of Your Social Media Marketing With These Suggestions

Sep 26, 2012 by crafty88

Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Twitter also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically.

When posting on Facebook, use the 80/20 rule. This means you should post about 80% relevant information and 20% “just for fun” information. Posting this way makes you feel less like a business, and more like a human. This can be a great thing when it comes to social media marketing.

Take advantage of networking via LinkedIn. When you are on your LinkedIn, look for the option to place a link for websites or blogs to your account. You are able to do three, and you should make sure you use all three to market your other websites on your LinkedIn profile.

For the holidays, create a tutorial on original uses of your products. Perhaps your products can be turned into Halloween costumes or be used to prepare Thanksgiving dinner. People will love these videos if you use humor and if these tutorials are actually helpful to them. Encourage your friends and followers to send you pictures of their creations.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Conduct Facebook polls. Using the the “question” feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you’re doing with customer service or anything else to which you’d like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product.

When using social media to market your business, you can keep customers interested by offering them a sneak peek behind the scenes of your business. Give them the first look at new products or services that you are thinking of offering. This will provide feedback and build demand for your product and service launches.

Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.

Remember that social media is not about speaking as a company. Every time you address a potential customer, introduce yourself by your real name. Do not treat them as a friend; act as a professional at all times. You will have to create a friendly voice and keep the focus on your customers instead of yourself.

You should change your profile pictures regularly. Make sure you have the same one on different social networks to appear consistent. You could have a different logo to reflect holidays, or use a picture of your latest product. Make sure your readers are always able to identify your brand easily.

It is a good practice to always speak in the 2nd person perspective when advertising through a social media platform. You will sometimes have to speak with the viewers and you want to communicate in a tone that gives the feeling of connection and security. Avoiding stuffy dialogue and third-person narratives is usually advisable on short videos, etc.

Taking your business to the next level requires a new wave of marketing efforts that you have not previously tried. Social media marketing could very easily be this new wave that you are searching for. If you use the tips and suggestions here, you can find success in your new marketing efforts.

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