Pixel Advertising – What’s the Point
Summer time of 2005 was nearing its finish in England and a young man by the name of Alex Tew was about to enter college. He believed that it was insane that he’d go to university for 4 or 5 years then come out owing tens of thousands of dollars (or pounds because it were). So, he had this silly little idea … place up a web site with 1 million pixels of marketing space for $1 a pixel, keep all the advertisements up forever (or at the very least 5 years), and use that income to pay for his schooling. If he sold all the pixel marketing spots more than the course of the subsequent couple of years – then he would raise a million dollars.
So, he registered milliondollarhomepage.com, got a buddy or two to buy a couple hundred dollar spots, and alerted the press. Somehow – the concept took off like wildfire. Media outlet immediately after media outlet started choosing up the story — next factor you realize, he’s got thousands of visitors to his website every day … and a few internet sites thought “what the heck” and started out purchasing advertising space … then much more visitors, a lot more sales … and the point just exploded. He raked in more than $400,000 in his first 7 weeks of starting the web site. Let me say that again — four hundred thousand dollars in electronic funds becoming transferred by means of paypal, 2checkout, and wire transfers.
Quickly other spin-off websites started popping up including QuarterMillionDollarHomePage.com, QuarterMillionDollarWebPage.com, MillionPennyHomePage.com, and literally hundreds much more pixel marketing internet sites selling space for anywhere from a dollar a pixel down to a penny a pixel as well as a couple for free. Sites for example RentAPatch.com have even started selling turnkey million pixel advertising internet web sites — just buy his code for $90 and you are off and operating along with your personal internet site. There are directory web sites around – among one of the most well-liked of these is ThePixelWars.com which has many of the 400+ internet sites listed and enables guests to rank and comment on every single site. And naturally, there is PixelList.com which truly requires the time to assessment a lot of of the much better pixel advertising sites, blog concerning the new “industry” and proper great tiny articles like the a single you’re reading right now.
Okay okay — so, what is the point
As a founder of PixelList, my co-founder Merlin Holmes and I’ve been considering this really a little lately … What is the point of all these pixel marketing internet sites I imply – they are not pretty … even though, there is certainly a little of excitement around them. They are not targeted … but there’s tons of site visitors coming to them. And they’re not really expensive to advertise on – so, the ROI for an advertiser could be very excellent. But if they do not truly “DO ANYTHING” – then what’s the point Effectively, here’s what we assume they might be “doing”:
Pixel Advertising Sites introduce folks to internet sites that they never ever would have heard of before.
For instance, I’ve run across a web site that sells an mp3 player / headset on mp3player.net that is an all-in-one device (they call it ‘cordless’ – but really you just slip your memory in to the headset and viola) … then there is oldboatpics.com using the photos of old boats — I mean, what the heck could be the point of that, proper Effectively, it had me lookin’ at images for any complete 5 or six minutes. Then there was Pzizz.com — an internet site that claims to be the “ultimate powernap solution”. We even located a web site that sells absinthe – the age-old alcohol that several of the Masters for example Van Gogh, Oscar Wilde, and Toulouse-Lautrec happen to be recognized to embibe.
Seemingly a bunch of random stuff, right
Properly, lets believe about this for a second … the pixel marketing web sites are attracting “early adopters”, right (Men and women that happen to be into getting the first kid on the block to understand about a thing.) So, it stands to cause that a few of these same early adopters (dare I say that they are the target marketplace here) … a few of the early adopters might stumble across the “next large thing” — oh oh – that reminds me — there was an internet site — I dont’ remember the name — I don’t forget clicking on “Even Monkeys Fall from Trees” – it was a DVD set getting sold referred to as “BookofCool.com” or something like that – and it taught you all sorts of cool factors like how you can do basketball tricks, skateboard tricks, billiards, etc etc and so on … shows you all the cool tricks, teaches you the way to do them .. choose what you wish to discover about or just watch the tricks — whatever you need. .. oh yes, there is certainly it — proper under the Absinthe micro-ad.
Anyway – whew — I digressed. The point here is — one segment of what’s working with all the pixel marketing web sites is that it’s accidentally targeted to early adopters across a multitude of subcultures – and therefore the requirement as an early adopter is to find cool new stuff. The internet sites with cool new stuff will locate an audience inside their respective subcultures … early adopters and sneezers (as Seth Godin of sethgodin.com likes to call them) will pass the word to other individuals about pzizz or book of cool on for the subsequent wave of people and perhaps the tiny concept virus will spread.
And that, my dear readers could be the point. Hmmm … perhaps PixelList.com ought to start a critique website for the sites we discover via the pixel advertising sites instead of just the pixel marketing web sites themselves …
– Harris Fellman has been involved in Internet Marketing and advertising considering that the very beginnings in the web (and probably somewhat prior to that). Harris is the co-founder of PixelList.com, BuzzIM.com, and conducts a weekly internet advertising and marketing call for entrepreneurs.
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