The Right Way To Split-Test A Web Page Landing Page
Even if you haven’t been doing Internet Marketing for that long, you understand the importance of having a good landing page. More success is had when you send your targeted traffic to your landing page than is had when you just send it to the homepage for your company/project’s website. However, to get the most from your landing pages, it’s vital that you regularly try out different elements so that you can raise the conversion rate for the page. Simply getting the traffic is not enough, you also need to work on the conversion ratio so that your getting the best value of each visitor that you get. If you want to learn some ways to use split-testing to help your landing pages, keep reading.
Shouldn’t including a graphical header at the top of your landing page increase your conversion rate? It may or may not – you can never be sure. This is why you should run a test to see whether or not having a header like this will raise or decrease your response rate. For the most part, you should avoid these sorts of headers because they distract attention away from your primary headline. However it isn’t a good idea to just jump to conclusions about this; you should do your split-test to know for sure what works best in your situation.
One very important element that you need to split-test very early on is the test that you use for your order or submit buttons on your landing page. If you use short copy on your landing page, this is especially important. It’s a safe bet that including descriptive content on your submit and order buttons raises your conversion rates because if you take your cues from those who have highly converting landing pages you’ll see that those pages have descriptive buttons of their own. However, it’s important to remember that you shouldn’t make this button’s text go on for too long because that won’t help you, it will just hurt you.
Switch the background color of your landing page to something more conducive to the overall design of the page to see if the conversion rate grows. Blue is a good color to experiment with because it usually shows trust. Use soothing colors for your background and pay attention to the response you get from your audience. Sometimes conducting split testing reveals astonishing data that you didn’t know would be possible. When you work with your background color, don’t limit yourself; try any color you think might be good. Ultimately it isn’t about what you like or what you love, it is about your prospects and visitors–they will decide for you which color works.
Once you’ve started receiving better conversion rates, you will see for yourself that small changes can mean big differences for your bottom lines. Split-testing is an old concept but you do not find many Internet Marketers putting it to use. Try to keep in mind, however, that if you don’t regularly split-test your landing pages, you will not be able to increase your conversion rate. Go ahead and put these tips to work and see what sort of results you get.
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