Using Wristbands to Keep Up with the Latest Promotional Trends
One of the latest and greatest promotional trends is quick response (QR) codes. Believe it or not, this two-dimensional barcode was first invented by Denso Wave, a subsidiary of Toyota, in 1994 to track vehicles during the manufacturing process. It has since morphed into an excellent aid for marketing efforts.
The black and white, two-dimensional barcode can be imprinted on wristbands that are distributed for entry into events, bars, dance clubs, fairs, carnivals, resorts and the like, or for promotional purposes, like charity awareness. When the bar code on QR code wristbands is scanned or read with a webcam, iPhone, Android or other camera-enabled Smart phone, a number of different functions can be activated. Here are a few:
. Go directly to a website without typing in an URL.
. Add contact information to your address book.
. Add event information, like name, date and location to the calendar on your smartphone.
. Automatically participate in a contest to win fabulous prices via a short message service (SMS).
. Open an email message that requests contact information. In return, guests receive a reply email containing information they are interested in and perhaps some attached files.
. Navigation to a specific geographic location.
. Download a playlist.
QR code wristbands are effective because they engage your target audience in a way that motivates them to take action. That action typically involves word-of-mouth advertising (that’s highly effective and FREE advertising) as well as spending money. Additionally, it’s a fun way to build brand loyalty.
For events in which you are introducing guests to a brand or organization for the first time, distributing QR code wristbands that link to a website to provide more information works great. Guests can check out the website right then and there while at the event. Maybe the QR code wristband uses an app to add contact information to guests’ address books. If questions arise, the number is right there at his or her finger tips.
Want to hold a contest and give away some exciting prizes? Guests can easily enter to win with a created QR code that contains your organization’s phone number and a pre-written message. When guests scan the QR code, the SMS client on their phone opens and pre-populates the “To” field and the “Message” field with information that you placed in the QR code. In the case of a contest, the text message might share what the prizes are and when the winners will be announced. Guests merely need to hit “reply” to enter. There’s no need for them to type a word because it’s all been done for them.
Similar to inviting guests to enter contests, you can also use SMS to send an email message to guests when they scan their QR code wristbands. The purpose is to gather their contact information. In exchange, guests receive information from you about your organization.
Another fun idea is map navigation. Maybe you have a sponsor who paid for advertising space on the QR code wristbands. Along with their logo, a coupon is imprinted “Show us your wristband, get 25% off purchase.” The QR code imprinted beside the coupon pulls up navigation to the geographic location of their store. Talk about incentive-a discount and directions!
Have you ever been to a party or event where they play great song after great song? If you get a fantastic playlist for your event, you can actually create a QR code that allows guests to download it. Let’s say your event has a live DJ who just keeps playing hit after hit. This is no accident. You planned it! When guests scan their QR code wristband, they are given the option to download the songs. What a fantastic give-away!
You can send guests virtually anywhere with a QR code wristband-from your organization’s website to a YouTube video. You can invite them to follow your organization on Twitter or offer an exclusive discount on behalf of a sponsor. QR code wristbands are not only the latest and greatest promotional trend, but also effective. Even though the QR codes on wristbands are smaller than those on posters, they transmits just as much information. Size does not matter. Using QR code wristbands enables you to reach a highly targeted audience and build exceptional brand loyalty in practically any creative manner you think possible because they are limitlessly customizable. You can create your own QR code free on a variety of websites.
To learn more about customized wristbands for your business and events, please visit http://www.wristbands.com
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